What is Mailchimp?

What is Mailchimp
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Written by Simon

Last Updated 22/12/2023

What is Mailchimp?

Mailchimp could be as cheeky as it sounds! This marketing automation giant allows you to collect and track customer data, email engagement and much more!

Recommended Reading: Setting up Mailchimp

Mailchimp is an automated marketing platform designed for businesses using email to reach their target audience. This all-in-one tool allows users to manage mailing lists.

Their comprehensive email marketing platform links with your email to reach customers, affiliates, and other stakeholders. Unlike many other all-in-one marketing and automation platforms, their system is a web-based application. This means you can use it just like any other website without needing to download and install a heavy software program on your devices.

Recommended Reading: Creating an Email Marketing Campaign

Apart from facilitating your email marketing with its logistical resources (mailing list management, template creation, segmentation, automation, etc.), they also offers analytical features so that you can determine how you have been faring with your email.

Recommended Reading: Integrating with Forminator

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